PARTOUCHE’S MONOPOLY ON THE FRENCH CASINO

Tea Partouche Group , the undisputed leader in the casino market in France, manages 41 establishments scattered across the country. His empire also extends to sectors such as hotels, restaurants, online poker and sports betting. Created in 1973 by Isidore Partouche, this group has brilliantly surfed the waves of time, introducing innovative offers that have captivated its customers. But can we attribute the success of the Partouche Group to a monopoly in the field of French casinos? What are the levers that propelled the group to the pinnacle of the gaming industry? Faced with the challenges and opportunities emanating from a constantly evolving competitive and regulatory landscape, what direction will this French-style casino giant take? This article aims to unravel the history, current events and future prospects of the Partouche Group.

THE ASCENSION OF GROUPE PARTOUCHE IN THE CASINO INDUSTRY

BEGINNINGS AND RAPID EXPANSION

At the origin of the Partouche Group, there is the ambition of a man, Isidore Partouche, who, in 1973, acquired his first gaming establishment in Saint-Amand-les-Eaux, located in the North from France. Coming from a modest family and repatriated from Algeria in 1962, Isidore Partouche demonstrated remarkable audacity and perseverance by venturing into the world of gaming, despite various challenges. He quickly took over several other establishments in difficulty, including in Le Touquet, Forges-les-Eaux, Dieppe and Vichy, and inaugurated the Calais casino in 1982. Thanks to his efforts, an impressive network of 10 casinos was established. is trained across France, taking full advantage of its vision of modernization and diversification.

KEY STRATEGIES TO CONQUER THE FRENCH MARKET

To differentiate itself from the competition and ensure the loyalty of its customers , the Partouche Group has supervised the implementation of several decisive strategies, driving its success and expansion. Among these, we find:

• Technological innovation: A pioneer in France, the group launches the first video reel, progressive jackpot, touch screen and interactive slot machines.

• Diversification of activities: alongside its casinos, the group is developing offers in hotels, restaurants, online poker, sports betting and thermal baths.

• Customer loyalty: thanks to the Players Plus program, players accumulate points to obtain exclusive advantages such as invitations, gifts and discounts.

• Communication and marketing: adoptant un slogan incitant au jeu, "Jouez le jeu", le groupe promeut une image de plaisir et de qualité, et organise des événements majeurs comme le Partouche Poker Tour, attirant joueurs internationaux.

PARTOUCHE’S MONOPOLY: REALITY OR PERCEPTION?

COMPARISON WITH COMPETITORS ON THE FRENCH MARKET

Considered the leader in the casino market in France, the Partouche Group manages 41 establishments scattered across the country. Its spectrum of activities also extends to hotels, restaurants, online poker and sports betting. However, the Partouche Group faces notable competition, embodied by players such as the Barrière Group, the Tranchant Group, the Joa Group, and the Emeraude Group, having respectively 33, 18, 33 and 12 casinos on the national territory. Together, these entities offer their customers diversified and attractive offers. According to figures from the ANJ (National Gaming Authority) , the casino market in France generated gross gaming revenue (GRP) of 2.3 billion euros in 2021, marking a drop of 10.8% per year. compared to 2019, a recession attributable to the health crisis. With a GGR of 636.7 million euros in 2021, the Partouche Group captured a market share of 27.6%, ahead of the Barrière Group (25.4%), the Tranchant Group (9.8%), the Joa Group (9.1%) and the Emeraude Group (3.3%).

PARTOUCHE’S MARKET SHARE IN THE CASINO WORLD IN FRANCE

The significant position of the Partouche Group in the field of casinos in France is indisputable, but does not constitute a monopoly. Occupying a leadership position, the company strives to maintain and amplify this competitive advantage. To do this, it relies on several levers, including the quality of its establishments, the diversity of its offers, technological innovation, customer loyalty, as well as effective strategies in terms of communication and marketing. The group also benefits from a solid financial situation , with controlled debt and available cash of 144.4 million euros as of October 31, 2021. At the heart of its expansion strategy, the group continues to invest, particularly in the renovation of the Cannes casino, the inauguration of the Middelkerke casino in Belgium, and the launch of Pasino Bet, its online sports betting platform. By displaying such confidence in the French casino market, the Partouche Group affirms its ambition to dominate it in the long term.

THE KEYS TO GROUPE PARTOUCHE’S SUCCESS

A DIVERSIFIED OFFER AND QUALITY SERVICES

Tea Partouche Group not only excels in the world of casinos but also stands out for its varied offering and high-quality services. This diversification includes 15 hotels in categories ranging from 2* to 5*, offering unparalleled comfort and a most pleasant setting to their visitors. In terms of catering, the group shines with more than 70 culinary establishments offering varied and fine dishes, meeting everyone's preferences. Apart from the fun setting of the casino, the group has broadened its horizon by integrating thermal centers, golf courses, SPAs, and even beaches, thus inviting its customers to total relaxation and increased pleasure during their stay. Furthermore, it is involved in the organization of cultural and artistic events such as shows, concerts and festivals, which enrich the customer experience and consolidate its brand image.

ADAPTATION TO NEW TECHNOLOGIES

At the forefront of innovation, the Partouche Group quickly adapted to new technologies, a central pivot for the gaming sector. A pioneer in France, it introduced video reel slot machines, progressive jackpots, touch screen, as well as interactive versions, captivating players with their innovative and attractive nature. The group also made a successful foray into online gaming by launching its Partouche Poker site, enthusiastically received by the public, which allowed it to mark its presence in this expanding sector. With the creation of Partouche Technologies, specializing in the latest advances, the group is developing digital solutions such as websites, mobile applications, online games, and 3D animations, thus improving its performance and customer satisfaction. Finally, he announced the development of a subsidiary dedicated to Web3, focused on new generation entertainment with blockchains, NFTs and Metaverses.

CONCLUSION

Tea Partouche Group has established itself as the leader in the casino world in France, with its 41 establishments spread across the country. In addition, it attracts with a diversified offering including hotels, restaurants, online poker, and sports betting. Although it does not enjoy a monopoly, its leadership is undeniable and it strives to consolidate it against its competitors.

To maintain this leading position, the group relies on a series of competitive advantages: the superior quality of its establishments , a varied offering, technological innovations, customer loyalty, effective communication and marketing strategies, and an expansion of its online activities. With a robust financial situation, characterized by controlled debt and solid cash flow, the group continues to grow.

With this expansion in mind, he launched an ambitious project: the creation of a subsidiary dedicated to Web3 , to explore the new frontiers of interactive entertainment, including blockchains, NFTs, and Metaverses. This initiative illustrates its ambition to remain at the forefront of innovation in this sector.

The Partouche Group thus remains a pillar of the gaming industry in France, offering its customers an impeccable and enriching experience. To discover the Partouche universe, visit their website, take advantage of exclusive offers, book a stay in their hotels, or participate in their exceptional events. One thing is certain, you will have a memorable experience!