We will always do our best to protect your privacy and keep things simple. We will be transparent about the data we collect and how we use it.
As a company based in Malta, our activities are governed by European data privacy law, in particular by the General Data Protection Regulation of the European Union.
If you have any questions about how 8Fortuna.com uses your personal information, if you would like to submit an access request or make a request to exercise one of your rights, you can contact our data protection officer by sending an email to contact@8Fortuna.com
You can use the 8Fortuna.com website without being obliged to provide us with your personal information, although, as we explain below, we will collect some information from the device you are using. Of course, if you contact us, we will retain your contact details and the specifics of your request.
We collect information from the devices you use to access 8Fortuna.com, such as the IP address (a number that identifies a specific device on the internet and which your device needs to communicate with websites), the hardware model, the operating system and version, the software, the user agent, device information, preferred language, serial number, information on the device's motion control, mobile network information, and location data.
We collect web server log files which may include information such as the dates and times of access, the features or pages you view, application or website crashes, and other system activities, the site or third-party service you used immediately before arriving at our website, and the URL you access immediately after leaving it. Our website may also use Hotjar. This is a third-party tool that helps us by recording clicks and mouse movements, page scrolling, and any text you enter into forms on the site. This data helps us improve our website, find and fix errors, and enhance functionality. It is also used for statistical reporting on the usage and performance of our site.
Cookies are small text files stored in your web browser that allow us to recognise your computer when you visit our website. Cookies are necessary to ensure a pleasant and secure operation of certain parts of our website. We also use them to make everything faster, easier, and more personalised, as well as to help us understand how our websites are used. Cookies can also be used to show you more relevant content or advertising.
To achieve this, cookies collect certain personal information when you use our websites. You can choose to accept or decline certain or all types of cookies through your device's browser settings. If you continue to use our websites without adjusting your browser settings, we will use cookies as outlined in the paragraphs below. To help you make an informed choice, you need to understand why we use the different types of cookies and how this will affect your online experience. This section provides a summary of the key points and indicates how disabling the different types of cookies may affect your experience on our websites.
Most of the cookies we use are "session cookies" which are automatically deleted at the end of a browsing session. We also use "persistent cookies". These remain on your hard drive, and we use them to automatically recognise you as the same visitor when you return to our website or application. The cookie itself does not contain any information that personally identifies you, but it transmits an identifier to our server that allows us to link you to the cookie so we can update the homepage to inform you of what has changed since your last visit.
These cookies are necessary for you to move around our websites and access secure sections. They also allow us to provide you with content tailored to your device. If you refuse to accept them, some parts of our site will not function correctly and may not function at all.
Here are some examples of how we use strictly necessary cookies:
Allow you to navigate smoothly on our site
Display content in an ideal format for your device and position it correctly for your screen.
Allow you to stream content without having to repeatedly adjust the volume and display settings.
These cookies allow our websites to remember the choices you have made, such as your region. We also use them to personalise your experience, for example by presenting different content to regular users and those visiting the site for the first time, by giving you access to information provided by social media such as Twitter, or by offering you links to relevant articles related to the information you are viewing.
Without these cookies, you can still use the site, but you may encounter difficulties with some features. You will also find that the site's content is not tailored for you.
Some examples of how we use functional cookies:
Remember if you have filled in a survey so that you are not asked to fill it in again.
Limit the number of times a particular advertisement is shown to you. (Also referred to as "capping.")
These cookies collect information about how people use our websites and their performance, for example how many people visit the website, which pages are the most popular, whether people see error messages, and where.
Some examples of how we use analytical cookies:
To identify browsing trends on our websites
To help us keep our content relevant and up to date
To count the number of times a page or an email has been viewed and to help us measure the effectiveness of our content and communications.
To improve the functioning of our websites.
Without these cookies, you will still be able to use and enjoy all the online features of our websites.
Our websites and some emails we send also contain small invisible images called "web beacons" or "tracking pixels." These are used to count the number of times a page or email has been viewed and help us measure the effectiveness of our marketing. Web beacons are anonymous and do not contain or collect any information that could identify you as an individual.
These cookies are used to deliver advertisements and content that are more relevant to you, as well as to limit the number of times you see a particular advertisement. They also measure the effectiveness of advertising campaigns. We also use them to test and improve our products and services by trying, for example, different products with different groups of customers to see which is the most popular.
Without these cookies: you will be able to use and enjoy all the features of our websites, but the advertisements you see will not be tailored to your interests.
We use the information we hold about you in various ways that fall into these broad categories:
What we need to do to provide you with the products or services you have requested;
What we must do to comply with our legal obligations;
The elements that allow us to manage our business efficiently and effectively
What we do with your consent for marketing purposes.
We tell you this because the European data protection law gives you rights over your personal data that vary depending on the category in which it falls. This section explains each of the categories in more detail, the rights each confers, how to exercise them, and what this means in practice.
We use your personal information to be able to offer you our products and services, answer your questions, and provide you with the best possible customer service. We use technical information about your device, such as the operating system, browser version, and location, in order to present you with the version of our website that is most suitable as well as to ensure it functions correctly and securely.
Like most organizations, we share your information with external organizations working for us in order to be able to offer our products and services.
Privacy rights: Can I refuse for my data to be used in this way?
This category covers everything that is essential for us to provide you with the service or services that you use or subscribe to. If you do not wish for your data to be used in this way, you have the option not to use our website.
8Fortuna.com must comply with a series of legal and regulatory requirements, some of which involve the use of personal information and may include timeframes for which we must retain this information.
We are also subject to the requirements of laws and regulations relating to other aspects of our activities, such as the handling of complaints or advertising and marketing. Some of these also involve the use of your personal information or the setting of retention periods for such information.
This category covers the activities we are required to undertake in order to provide our products and services in a legal, responsible manner and in compliance with the requirements of our regulators, while protecting our customers and our business. If you do not wish for your data to be used in this way, you have the option not to use our website.
Manage our business effectively
We do certain things to help us operate as a business organisation. We have a genuine interest in carrying out these activities, and when they involve the use of your personal information, we ensure to use it in a way that minimises any impact on your privacy.
In Europe, data protection law grants you the "right to object" to activities of this kind if your right to privacy outweighs our legitimate commercial interest in carrying them out. You always have the option to exercise this right, but as we explain in more detail below, these activities are essential to our operation. In summary, if you wish to exercise this right, it generally means that you need to stop using our website.
Please read this section carefully and ensure that you are satisfied with it before providing us with your personal information.
We conduct baseline analyses to help us understand how, when, where, and why our customers use our services, as well as to gauge the performance of our business. This helps us monitor and plan everything from the effectiveness of our advertising to ensuring we have enough staff available to handle requests during peak times. It also gives us a much clearer picture of our customers, the demographic groups they belong to (for example, age group, gender, location, etc.), and the products and services they use, which helps us develop better features, products, and services. We carry out this analysis in a way that does not identify customers as individuals, so there is no impact on anyone's privacy.
Like any business, we must closely monitor our company's performance and know whether we are meeting our customers' needs. As we take care to do this in a way that does not identify you as an individual, there is no impact on your privacy. If you do not wish for your data to be used in this manner, you have the option not to use our website.
Whatever products or services you use, wherever and however you interact with us, we want to provide you with the same quality service and personalise it for you. We will tailor your experience by adjusting the layout and content of our sites based on what we know about you, your preferences, and how you like to use our services. For example, we will present you with features you have used or that we think you would like to use, and personalise search results to display more relevant content for you.
We also observe aggregated (non-identifiable) data showing the products and features that our customers use, and based on this information, we suggest products and features that we think you will appreciate as they are popular with other people who use the same products and features as you.
We believe that this personalised experience enhances our website and your experience, and we want to provide you with the best possible customer experience. Using your personal data in this way allows us to do this, and it does not impact your privacy. If you do not wish for your data to be used in this way, you have the option not to use our website.
Please note that some aspects of your customer experience are provided through cookies. If you have enabled cookies in your browser, we will personalise certain aspects of our site, such as remembering your geolocation. You can control this via your browser settings.
Most people use our products and services fairly, but if we become aware of activities or behaviours on an account that could be detrimental to our business interests, we will investigate.
As a company, we have a legitimate interest in protecting our business interests against deliberate misuse, and we believe that we do so in a way that is proportional to the risks we face and has minimal impact on your privacy. If you do not want your data to be used in this way, you have the option not to use our website.
We will occasionally invite you to provide feedback on the services you have used or to participate in customer surveys, questionnaires, or focus groups. We will contact you directly online or by email. Participation in research is always voluntary, and when we use a third party, we do not share any details (other than your contact information so they can send you the request or invitation) unless and until we have your consent to do so.
It is very important for any business to know what its customers think. Given that we strive to limit the number and frequency of feedback/research requests we send to a single person, and that you can always decline to participate, there is no negative impact on your privacy and you cannot refuse to receive these occasional requests.
What we do with your consent: Marketing
We want to enhance betting and gaming for you, so we want to be able to talk to you about the products, services, and features that you will find exciting and relevant, so we tailor the offers and information we send you based on you. To do this, we look at what we know about you so that we can refine the offers we present to you.
We want to improve betting and gaming for you, so we want to be able to talk to you about the products, services, and features that you will find exciting and relevant, so we tailor the offers and information we send you based on you. To do this, we review what we know about you so that we can refine the offers we present to you.
We strongly believe that our customers prefer tailored offers and information that suit them and their areas of interest over general advertisements. Therefore, we customise all our marketing based on the image we have built of you. We think this makes our marketing better, both for you and for us. However, data protection law gives you the right to opt out of having your personal data used to create this image of you and to predict what might interest you. You can opt out at any time. As explained above, our marketing is designed in this way for you. To opt out of this type of personalisation, you will need to unsubscribe from all 8Fortuna.com mailing services to which you are subscribed, but we will continue to personalise your online experience based on the image we have already built of you. This means you will continue to enjoy a more personalised look and feel on our websites and you will always see the following:
Targeted pop-ups informing you of products, services, and offers that we think you will like.
Tailored offers relevant to you, communicated through pop-ups or other on-site content.
Targeted messages on social media platforms such as Facebook or Twitter (which you can easily control via your privacy settings on each platform) and elsewhere on the internet that supports targeted advertising.
So we believe this is the best balance: it allows you to refuse to receive marketing through offline channels (post, email, and SMS) while still enjoying the best online experience, without having to forgo the benefits. However, if you prefer not to receive messages or personalised offers online, you have the option not to use our website. Please also note the following points:
When possible, we will still make recommendations on products that you may enjoy. We will base this on how our customers generally use our sites and features, and not on information about you as an individual.
Some personalised banners on our sites are controlled separately via cookies, so you will also need to adjust your browser's cookie settings or you may continue to see them.
You will still be able to see our advertisements on other websites or social media that you visit, but these will not be targeted at you.
Marketing: maintaining relevance and giving you control – At a glance
All our marketing is designed to be as relevant and interesting as possible for you, so if you are:
Happy to receive offers and personalised information by email, post, SMS, and online — Make sure to opt in for direct marketing.
Happy to see personalised offers and information when you are online, but do not wish to receive them by email, post or SMS — Make sure to opt out of direct marketing.
Unfortunate to see personalised offers and information online or via email, post, or SMS — Be sure to disable personalised marketing and adjust your cookie settings to avoid receiving advertising banners. Remember that you can change your mind at any time by updating your preferences.
Advertising on social media
If you have given your consent to marketing, we may work with social media companies such as Facebook and Twitter to provide you with information about our products and services through their platforms. If you do not wish to see these advertisements, you can easily disable personalised marketing in the privacy settings of each platform.
Even if you have withdrawn your consent for personalised marketing from us, you may still occasionally see general advertisements for our products and services on social media. These will not be specifically targeted at you and, once again, you can control this through the privacy settings on each platform.
Online behavioural advertising
We use cookies placed by third parties to collect personal information about your browsing, which is then combined with data on what other people with similar interests and characteristics (in terms of age, gender, location, etc.) are viewing. The combined information is used to show you online advertisements based on these interest areas, either for our own products and services or those of a third party (this is known as "online behavioural advertising").
Sharing your information
Third-party casino and sports betting operators
We do not share your personal information with casino and sports betting operators. However, when you click on a link from our site to theirs, a cookie is stored that identifies 8Fortuna.com as the referring website. These third-party casino and sports betting operators will then use any personal information you provide to them in accordance with their own privacy policies. Each casino and sports betting operator has its own privacy policy. It is therefore advisable to refer to the policy in question and ensure you are satisfied with how your personal data will be used before opening your account.
Companies that provide services on our behalf
We share your personal information with external organisations that provide services on our behalf for the purposes of this policy. The main functions that are or may be carried out in whole or in part by third parties are listed below:
Management and execution of marketing campaigns
Customer service
Checks to detect the unfair use of our products and services
Web hosting, online content services, and data storage
Management of competitions and offers
Data analysis and data cleaning
Market research and collection or analysis of customer feedback
IT support
Services related to auditing, law, and compliance
We carry out checks to ensure that the companies we work with will handle your information with the same level of care and protection as we do. These companies and we are required to process your information in accordance with data protection law. We are also required to put in place contractual measures that reinforce these obligations.
Sending personal information outside of Europe
Some of the third-party companies we work with are based or carry out some of their activities in countries outside the European Economic Area (EEA). The European Economic Area consists of the countries that are members of the EU and some countries that are considered to provide a level of data protection equivalent to that of Europe.
When personal information is transferred outside the EEA, we must implement additional legal protections in addition to our usual measures and controls to ensure that it receives the same level of protection as in Europe. To achieve this, we use standard contractual clauses (sometimes referred to as “EU standard contractual clauses”) approved by the European Commission and European privacy regulators, although there are other approved legal mechanisms that we may choose to use instead. When necessary, we also implement any additional contractual measures required by local legislation in any of the countries in which we operate, unless in conflict with the General Data Protection Regulation.
Other circumstances in which we might share your personal data
Aside from the functions described above, we do not share your personal information with third parties, unless we are compelled or permitted to do so by law. These circumstances are rare, but may require us to share information with the police, the courts, or other law enforcement agencies (for matters such as taxation) and sporting bodies (for matters of sporting integrity), in the countries where we operate.
When necessary to protect or defend our rights and interests, resolve disputes or enforce our agreements, we will share personal data with our regulators, external legal advisors, and debt collection and monitoring agencies, although such circumstances are also rare.
If the ownership of our company, in whole or in part, undergoes changes, a reorganisation or a restructuring, we will transfer your personal information to the new owner or the company that succeeds us so that we or they can continue to provide the services you wish to receive.
Every time we share personal information, no matter the circumstances, we always do so legally and in respect of your privacy.
How long do we keep your information?
We only retain your personal information for as long as we have a legal reason to do so, which includes providing the services you have requested, complying with our legal and regulatory obligations, resolving disputes, and adhering to our agreements.
The duration for which we retain different types of personal information may vary depending on the reason we obtained it, the reason we process it, and the legal requirements that apply. When determining our retention and deletion periods for data, we take into account a number of factors and requirements, including: gambling regulation, anti-money laundering rules, tax regulations, payment industry requirements, complaint handling, the need to prevent or detect offences or other abusive uses of our services, and verification requirements.
To meet our various requirements and obligations, some of your personal data will need to be retained for a certain period after you have ceased being a customer.
When we no longer need your personal information to meet the above requirements, we securely delete it. When we wish to retain information for analytical purposes, we first anonymise it according to standards approved by the Dutch Data Protection Authority (Autoriteit Persoonsgegevens, AP) so that it can no longer be linked to an individual. Please note that if you refuse to receive marketing from us, we will still need to retain your contact details to prevent any future marketing activity.
Keep control of your personal information: your rights to privacy
We respect the fact that your personal information belongs to you, so we want to be clear about what these rights mean in practice and how you can exercise them.
The right to refuse your information being used for marketing purposes.
You can opt out of direct marketing at any time. You also have the right to refuse for your information to be used to create a profile of you, which we use to create a "profile" of you for marketing purposes.
We firmly believe that our customers prefer to receive tailored offers and information, so we adapt our entire remarketing to make it more relevant and interesting for our clients. In practice, this means that if you wish to object to the use of your information to personalise marketing, you will need to opt-out of receiving any direct marketing from us.
The right to have any inaccuracies in your personal information corrected
You can update your personal data at any time. Help us to help you by keeping your contact details up to date and letting us know if you spot any errors in the information we hold about you. If it's something you can't correct yourself online, you should contact us at contact@8Fortuna.com. We will update inaccuracies promptly, and within a month if you request a more complex change. If we decide not to make the change you requested, we will explain why and add a note on your account to show that you requested this modification. If you disagree with our decision, you have the right to lodge a complaint with the privacy protection regulatory body.
Your right to object
The data protection law gives you the right to express an 'objection' to the activities detailed in the section 'Managing our business efficiently and effectively' if you believe that your privacy rights outweigh our legitimate interest as a company. Please read this section carefully before contacting us and note that exercising your right to object generally means that you will need to stop using our services. If you do not agree with our decision on this matter, you have the right to complain to our privacy regulator.
Your right to erasure
People sometimes refer to this as the 'right to be forgotten'. Under data protection law, you have the right to request the deletion of your personal data in the following circumstances:
When the courts or our regulatory bodies found that we were treating them illegally.
When our initial objective of data collection has been achieved and we have no other valid legal reason to continue retaining them;
When you have withdrawn your consent to marketing and personalised marketing, and requested us to delete the information we previously used for these purposes. In this case, we will remove the data from our marketing systems or render it completely anonymous. However, please note that we will retain your contact details in order to prevent any potential marketing.
When you have successfully exercised your “right to object” to one of the activities in the section titled “Managing our business effectively and efficiently” and have requested us to delete the information used for this purpose. As we explain in this section, exercising your right to object generally means not using our website, and in most cases, we will have to retain your information for a certain period after you close your account. We will not delete the information as long as we have a valid legal or regulatory reason to keep it, unless a court or our regulatory bodies require us to do so.
How can I exercise this right?
Please read carefully the sections "How long do we keep your information" and "Your right to erasure" before contacting us. If you still wish to exercise your right, you must contact us at contact@8fortuna.com and we will respond to your request within one month. If we comply with your request and delete your data, we will also inform the third parties to whom the data has been disclosed, if we are able to do so, and let you know who they are. If we do not accept your request, we will explain why. If you disagree, you have the right to lodge a complaint with the privacy regulator.
The right to access the data we hold about you
If you wish to obtain a copy of the personal information that 8Fortuna.com holds about you, you must request it here. We will ask you to complete and return a form which is not mandatory, but which helps us to assist you by providing the information you are looking for. Before responding to your request, we will ask for a valid identification document and once we have received it, we will respond within a month. If your request is complex and is likely to take more than a month, we will inform you as soon as possible and let you know how long we think it will take.
We will respond to requests as much as possible, but there are situations where local or European legislation regarding data protection obliges or permits us to retain certain information (for example, when it concerns disclosing information about another person or commercially sensitive information) or allows us to charge small fees. If this applies, we will explain why.
Your right to data portability
The right to "data portability" aims to enable consumers to reuse certain of their personal information online by making it available in a commonly used machine-readable format. This file format can be transferred and used by other organisations. This is a new initiative and it is not yet possible to "transfer" data directly between companies in the betting and gaming industry. However, if you wish to exercise this right, you must submit your request here, and we will provide you with the following information in the form of a CSV file:
The personal and contact details contained in your online account
Any other information you have provided online (note that this does not include any details submitted on paper)
Details you provided online as part of complaints or requests
Before responding to your request, we will ask you for a valid form of identification and we will provide a response within one month of its receipt.
Your right to lodge a complaint with the regulator
If you believe that your privacy rights have been violated or if you disagree with a decision we have made regarding these rights, you have the right to lodge a complaint with the privacy regulatory body.
Canada: https://www.priv.gc.ca/en/
Links to third-party sites
Our websites provide links to those of third parties. These organizations and sites will have their own privacy policies that will differ from ours. When you visit one of these sites, make sure you are satisfied with their privacy policy before providing them with personal information.
You have succeeded
Phew, that was a heavy read. As you can see, we have tried to keep everything as simple as possible (whilst respecting the legal requirements). For any questions, please email contact@8Fortuna.com

