Kick Platform: What Is It and Who Is It For?
Launched in 2022, the Kick platform has got a lot of people talking. But do you really know what it is? In this article, we offer a comprehensive analysis of this website, which aims to be Twitch's number one competitor and intends to do everything it can to become the main platform for content creators and viewers alike.
What is the Kick platform?
Kick is a platform dedicated to streaming. Just like Twitch or YouTube Live, it allows content creators to broadcast live video. In addition to this, there are various features, such as the ability to interact live with the channel's chat.
However, Kick differs from Twitch and YouTube Video, notably because it is far more permissive, especially in the type of content it allows to be broadcast. On Kick, it is therefore possible to broadcast videos and live streams related to casino and gambling.
What are the advantages of Kick?
The main advantage of the Kick platform lies in its remuneration system. Indeed, the platform only takes 5% of the total amount donated by internet users to content creators, when they subscribe to a channel for example. Twitch, the undisputed market leader, takes between 30 and 50% for its part.
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As mentioned above, Kick's permissive nature is also one of its strong points. For certain users, specialised in the world of casino and gambling, moderation is far more lax, which allows for the broadcasting of longer and more in-depth videos.
Kick and Stake, two closely linked platforms
For example, Kick is a video platform particularly close to the online casino Stake. This gaming space was actually co-founded by the same people. It is therefore not uncommon to see videos broadcast on Kick with a banner advertisement promoting this online casino.
But Stake is not the only online casino to be promoted on Kick. Videomakers, who are virtually no longer allowed to stream certain slot machine games, for example, on Twitch, can proceed on Kick without really encountering the slightest difficulty. Roolbit, Duelbit or Roobet are often cited, with live games being broadcast.
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Who is the Kick platform made for?
Kick is a video platform that was created to attract content lovers, particularly those dedicated to online casinos. In the dedicated section, you can find live broadcasts of streamers playing:
online poker,
online Blackjack,
slot machines,
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casino games like Chicken Game or Plinko,
craps and other online dice games,
Who are the main French content creators on Kick?
Several French content creators are making a name for themselves, whether for their gaming content or their casino content. Among them, Bichou and Jolavanille, who are also two of the main Kick streamers in France. Videos by Gamemixtreize but also Triskel, Balti, esmahen_ff, AhmedIndi, Olivanie, ryu7z and fack7yp are also highly appreciated.
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How many people go to Kick?
The strategy deployed by Kick is particularly effective. Indeed, the number of visits is skyrocketing, with 80 million visits officially recorded last April compared to 30 million in February (i.e. 2 months earlier). On the other hand, the leading streaming platform remains far ahead, with over a billion visits over the same period.
In brief, about the Kick platform
Kick is an innovative video platform. Although criticised for its flexibility and for being very (too, for some) permissive, it nevertheless attracts an audience that loves online gambling and casino games, which Twitch was no longer able to offer.
For some streamers and viewers, the overly sanitised side of the Amazon platform grew tiresome, and it was necessary to find a space to go to in order to continue watching highly followed videos, live streams and broadcasts highlighting this type of game.
