What is Kick Platform and who is it for?
Launched in 2022, the Kick platform has generated a lot of buzz. But do you really know it? In this article, we offer you a comprehensive analysis of this website, which aims to be the number one competitor to Twitch and is determined to become the main platform for content creators and viewers.
What is the Kick platform?
Kick is a platform dedicated to streaming. Just like Twitch or YouTube Live, it allows content creators to stream live video broadcasts. In addition, it offers various features, such as the ability to interact live with the channel's chat.
Kick differs from Twitch and YouTube Video, notably because it is significantly more permissive, particularly concerning the type of content it allows to be streamed. On Kick, it is thus possible to stream videos and lives related to casinos and gambling.
What are the advantages of Kick?
The main advantage of the Kick platform lies in its remuneration system. Indeed, the platform only takes 5% of the total amount transferred by users to content creators when they subscribe to a channel, for example. Twitch, the uncontested market leader, takes between 30 and 50%.
As mentioned earlier, Kick's permissive nature is also one of its strengths. For some users, specialised in the casino and gambling environment, moderation is significantly more lenient, allowing for longer and more advanced videos to be streamed.
Kick and Stake, two closely linked platforms
For example, Kick is a video platform particularly close to the online casino Stake. This gaming space was co-founded by the same people. Therefore, it is not uncommon to see videos streamed on Kick, featuring an advertisement banner promoting this online casino.
However, Stake is not the only online casino highlighted on Kick. Creators who nearly have no right to stream certain slots, for instance, on Twitch, can do so on Kick without really encountering any difficulties. Roolbit, Duelbit, or Roobet are often mentioned, with parts being streamed live.
Who is the Kick platform for?
Kick is a video platform created to attract content enthusiasts, particularly those dedicated to online casinos. In the dedicated section, you can find live shows from streamers playing:
online poker,
online blackjack,
slot machines,
casino games like Chicken Game or Plinko,
craps and other online dice games,
Who are the main French content creators on Kick?
Several French content creators are making a name for themselves, whether for their gaming content or casino content. Among them are Bichou and Jolavanille, who are actually two main Kick streamers in France. The videos of Gamemixtreize as well as Triskel, Balti, esmahen_ff, AhmedIndi, Olivanie, ryu7z and fack7yp are also very popular.
How many people visit Kick?
The strategy deployed by Kick is particularly effective. Indeed, the number of visits is surging, with 80 million visits officially recorded last April compared to 30 million in February (two months prior). However, the leading streaming platform is still well ahead, with over a billion visits during that same period.
In brief, about the Kick platform
Kick is an innovative video platform. Although criticised for its flexibility and being very (too much, for some) permissive, it attracts an audience that loves gambling and online casino games, which Twitch could no longer offer.
For some streamers and viewers, the overly polished aspect of the Amazon platform has become tiresome, and there was a need to find a space to continue watching videos, lives, and shows highlighting this type of very popular game.
